In the dynamic realm of management, making informed and strategic decisions is key to driving success. "Strategic Decision Making" offers a comprehensive exploration of core business economics principles and their practical application.
10
Master
Assembly-based teaching, with the option to follow the course digitally on Zoom.
English
Spring 2025
20.01.2025
NOK 23.000 + semester fee+ literature Application and payment terms
"This course teaches you how to leverage strategic decision-making methods to maximize productivity and expand growth opportunities, using AI and Excel tools for practical application and hands-on practice.
Content
This course is part of the Norwegian programme Executive MBA. The courses are mainly thaught in Norwegian language. In this course you will learn to utilize tools like Excel and ChatGPT to model and analyze these decisions, helping you transition from intuition to model-based decision-making. Through engaging case studies and hands-on exercises, you'll gain practical experience without needing prior knowledge in coding, data analytics, or advanced mathematics. Prepare to enhance your decision-making skills with practical tools and insights, equipping you to tackle complex business challenges effectively.
- This course will guide you through essential decisions such as target market selection, product feature determination, pricing strategies, effective marketing communication, and organizational design.
- Market Forecasting: Techniques to predict market demand and refine strategic plans.
- Competitive Analysis: Identifying competitors and differentiating offerings.
- Pricing Strategies: Developing effective pricing models for various customer segments.
- Advertising Allocation: Optimizing marketing budgets for the best ROI.
- Make-or-Buy Decisions: Evaluating whether to produce in-house or outsource.
- Organizational Design: Creating efficient structures and incentive systems.
- Effective Marketing Communication: Strategies for enhancing brand positioning and engagement.
Lecturer
Department of Innovation, Management and Marketing